Have you ever seen a pretty Instagram account for toothpaste? Neither have we. Brands in this niche use other communication channels, which is good for us.
Company’s brand book is often not meant for Instagram design. It’s our designer’s job to include general account design and creative ads design to it.
Before we jumped in, advertising campaign was primitive. No structure, no click funnel, no optimization. Since site was under construction, we focused mainly on attracting the audience to the account. First, we built a mind map showing the target audience and went through the segments. We developed several targeted offers for each segment, which helped us to identify high-potential layers of the audience and effective advertising formulas.