After meeting the instructors, we seriously considered starting practicing yoga ourselves — you don’t often get to see such nice and hearty people.
People often tend to pay little attention to self-presentation and positive impression, which is important when you are selling a service. It’s twice as important when it’s something as personal as practice: you need to be able to trust a person fully to feel comfortable during the classes.
To show the HOLI’s atmosphere was our photographer’s goal. We hope he succeeded.
Natural style, nothing extra and all in accord with the brand book — nice non-distracting visuals.
— Market analysis revealed that no yoga studio in Moscow offers such options as healthy food and premium-class positioning. Therefore, these things were taken as the basis for USP.
— Target audience.
— Visual and verbal positioning and step-by-step plan for further development of social media channels.