SMM Photoshoots Design Motion Design Strategy

projecdar

It’s a personal project of an owner and head of a group of companies effectively working in several business spheres both in Russia and abroad.

The project was launched in response to readers’ requests to help those who sincerely wish to live a happy life and fulfill their dreams.

projecdar

SMM Photoshoots Design Motion Design Strategy

Content

projecdar is based on the personal brand of entrepreneur Daria Stakhovskaya. We schedule regular photo shoots to show different spheres of her life.

Account Design

Uniform design, color and visual solutions are must-haves for a personal brand. In case of projecdar, we catered to the target audience as well as the entrepreneurial and psychological content of the blog.

Motion Design

In motion graphics we used a simple but sophisticated style where captions are neatly featured. Briefly for those who find it impossible to make cool motion graphics without photo/video content.

SMM Strategy

Goals

To make the project stand out.

Steps

— Competitor analysis. Key findings: the market is oversaturated with coaches of the same kind.
— Positioning and visuals upgrade.

Based on brief descriptions of webinars, the project was chosen to fit in the ‘transformation, reset, practices, development’ genre. To stand out among competitors, the following USP was suggested:

‘ACCEPT REALITY. AND ADD TO IT’

It’s a hypothesis, not the ultimate truth.

Grounding:
As a result of your participation in the project, you will acknowledge your thinking patterns that program your reality. Acknowledgment is a good term but ‘acceptance’ is better as it’s more thoroughgoing.