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Branding Strategy

tbacco

Naming, logo, strategy and packaging for tobacco and hookah aggregator/supplier on the territory of Russia and CIS.
Branding Strategy

Branding

We developed the brand identity for tbacco, including the name, logo and packaging based on future positioning of the brand. Further creative ads, motions, partnership with other companies are to have this uniform design.

Marketing Strategy

Goals

    The key goal of this strategy is to introduce a new tobacco, hookahs and accessories aggregator/supplier to Russian and CIS market, to create a brand image and brand awareness on social media for the purpose of entering the market with their own branded product.

Steps

— Naming. Several names for the new brand were suggested, each having its own philosophy and reflecting the values of hookah fans.

— Logo, brand identity and uniform design for all communication channels: social media, site, mobile application, and chatbot.

— Creative strategy with detailed description of advertising campaigns, creative ads, and offers.

— Step-by-step content and promotion plan for Instagram and Youtube.

— Specifications for web-site, mobile application and chatbot.

Project completed
Анастасия Черепанова
Стратегии
Тимур Бикташев
Дизайн / Стратегии

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